B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other truths regarding contemporary B2B advertising and marketing. We discuss how the purchasing journey is now entirely fragmented and also the manner in which area building can assist marketing professionals take back contro